B2C - Onboarding CLIENT Brand on Amazon
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Brand / Vendor Onboarding
Brand Store
Registration on Seller Central, brand approvals based on trademark certificates/legal documents, product photoshoot planning and execution, defining goals like purpose, target audience, specifications, products variations, budgets, deadlines.
Brand Store serves as a dedicated e-commerce hub within Amazon, allowing brands to showcase their products in a branded storefront format, complete with customized content, curated product collections, and enhanced shopping experiences for customers.
Product Photoshoot
Includes photoshoot strategy (styling, composition, features, benefits, visual elements), product photoshoot and editing, professional video creation (concept building, scripting, video shoot strategy), and product video shoot/editing.
Marketing / Keyword Research / SEO
Optimize content every 3 months, conduct keyword research based on Amazon & Google, create/rehash content using top search keywords, develop features and descriptions, and run manual ads for sponsored products.
Product / ASIN Listing
Receive and edit product photos per Amazon requirements, create ASINs, configure parent/child listings, register for FBA/self-shipping, conduct keyword research, create content and infographics, and run promotions/ads.
A+ Content
Amazon's A+ content enhances product listings with rich multimedia elements such as enhanced images, comparison charts, and engaging videos to provide detailed product information and improve customer engagement and conversion rates.
Reporting and Accounting
Provide monthly updates on ASIN status, bi-weekly inventory updates (weekly Amazon stock status), ad spend performance reports, monthly account statements, and overall business reports within the first two weeks of the following month.
Order Management and Customer Communication
Amazon's Order Management and Customer Communication involve handling and processing customer orders efficiently while providing basic support for customer inquiries and issues, though detailed management and communication are primarily the responsibility of the seller.
