Statistics
Impressions
Impressions measure how often Amazon ads are displayed, assessing campaign visibility and brand exposure.
Average Order Value (AOV)
AOV, calculated by dividing total revenue by the number of orders, indicates the average spend per order and helps boost revenue.
Customer Acquisition Cost (CAC)
CAC measures the cost to acquire a new customer, assessing the efficiency of acquisition strategies; lowering CAC while increasing customer inflow is ideal.
Customer Lifetime Value (CLV)
CLV estimates total revenue from a customer over their relationship with Amazon, aiding in long-term retention and profit maximization.
Inventory Turnover Rate (ITR)
ITR measures how often inventory is sold and replaced, indicating inventory management efficiency and sales strength.
Competitive Benchmarking
Competitive benchmarking compares Amazon’s metrics with competitors to identify strengths and areas for improvement, ensuring market competitiveness.
Financial Performance
Financial performance evaluates Amazon’s economic health through metrics like revenue and profit margins, essential for strategic planning and growth.
